TVS Ntorq RaceXP
TVS launches a new motor scooter called the RaceXP which was their most powerful vehicle in the Ntorq category.
Creative Brief:
Highlight the launch of the TVS Ntorq RaceXP, emphasizing its status as the most powerful scooter in the 125cc segment, featuring advanced technology and performance enhancements.
Target Audience:
Young, tech-savvy, and performance-oriented individuals aged 18-35, residing in urban areas, who seek a blend of style, power, and technological innovation in their daily commute.
Key Message:
Experience unparalleled power and cutting-edge technology with the TVS Ntorq RaceXP, India's first 125cc scooter delivering over 10 PS power, dual ride modes, and a unique Voice Assist feature for a superior riding experience.
Tone of Voice:
Dynamic, energetic, and youthful, resonating with the aspirations of young professionals and urban riders. Confident and empowering communication, highlighting the scooter's performance and technological superiority.
Interim Campaign
The clients had a launch date that made production impossible during the lockdown. To solve, we ran an interim campaign where customers could book their scooters online and collect their vehicles once the lockdown had been lifted.
Key Visual for interim campaign using stock imagery:
Leaflet for the same:
Main Campaign
Once the lockdown had been lifted and sales picked up, we ran the main campaign with stunning performance shots to attract customers.
Key Visuals for main campaign:
Instagram story wallpapers:
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