Britannia Annual Report
Created a look for the cover page of the Britannia Annual Report 2018 during my advertising career in India.
As Britannia turned 100, they wanted to thank the investors for their continued support without which Britannia wouldn’t be where it is. The cover is designed around the idea of a celebratory firework made out of biscuits from Britannia.
Cover Page:
Opening with a question, the cover piques the curiosity of the reader. On the inside, with the use of thermochromic ink, we created a device where on touching the paper, the secret to Britannia’s success is revealed.
Inner Page:
Reveal Mechanism:
On contact with the reader’s hand, the thermochromic ink fades, revealing the answer to the question on the cover page: ‘YOU’.
Back Page:
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