Toyota Work
Work done on the automobile brand Toyota while working at Dentsu Aegis Network in Bangalore, India.
Toyota Urban Cruiser
Worked on the launch of the Toyota Urban Cruiser with a great team; from presenting creative looks, to art directing photographers and CGI artists to create composited and 3D images of the car. Additionally, oversaw the many marketing collaterals required to ensure the successful launch of the campaign.
Teaser & Reveal:
Launch, festive & sustenance ads with Indian celebrity Ayushmann Khurana:
Leaflet for the same:
Toyota Gazoo Racing
Toyota Gazoo Racing was launching in India for the first time. Being a digital only launch, assets and resources were limited to existing images and short timelines, yet, we were able to go from concept to execution within a week.
Emailers:
Toyota Awesome Framework
To maintain consistency in their ad communication internationally as well as appeal to a younger audience, Toyota released brand guidelines for all agencies and partners.
My task was to customize them for the Indian Market, while making it visually appealing and easy to understand. The new brand thought of Toyota being "Awesome" was ideated by the agency and I was tasked with creating guidelines for the same.
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