Toyota Work

Work done on the automobile brand Toyota while working at Dentsu Aegis Network in Bangalore, India.

Toyota Urban Cruiser

Worked on the launch of the Toyota Urban Cruiser with a great team; from presenting creative looks, to art directing photographers and CGI artists to create composited and 3D images of the car. Additionally, oversaw the many marketing collaterals required to ensure the successful launch of the campaign.

Creative Brief:

Introduce the Toyota Urban Cruiser as a compact SUV that commands respect, designed for young achievers seeking style, performance, and reliability.

Target Audience:

Young professionals and urban dwellers in their late 20s to early 40s who aspire for success and desire a vehicle that reflects their dynamic lifestyle.

Key Message:

The Toyota Urban Cruiser is not just a compact SUV; it's a symbol of respect and accomplishment, offering a blend of robust design, advanced features.

Tone of Voice:

Confident, aspirational, and empowering. Designed to resonate deeply with young professionals who are driven by ambition and personal achievements.

Teaser & Reveal:

Launch, festive & sustenance ads with Indian celebrity Ayushmann Khurana:

Leaflet for the same:

Toyota Gazoo Racing

Toyota Gazoo Racing was launching in India for the first time. A digital only launch, assets and resources were limited to existing images and short timelines, yet, we were able to go from concept to execution within a week.

Creative Brief:

Introduce Toyota Gazoo Racing to the Indian market through a digital campaign to generate excitement and engagement among motorsport enthusiasts.

Target Audience:

Motorsport enthusiasts and young, digitally active individuals aged 18-35, who are passionate about racing and eager to participate in online motorsport communities.

Key Message:

Experience the thrill of motorsport with Toyota Gazoo Racing—join the race, compete with the best, and be part of a global community pushing the limits of performance and innovation.

Tone of Voice:

Energetic, competitive, and exclusivity, inspiring excitement and belonging within the motorsport community. A sense of urgency, encouraging immediate participation in the digital racing events.

Emailers:

Toyota Awesome Framework

To maintain consistency in their ad communication internationally as well as appeal to a younger audience, Toyota released brand guidelines for all agencies and partners.

My task was to customize them for the Indian Market, while making it visually appealing and easy to understand. The new brand thought of Toyota being "Awesome" was ideated by the team while I was tasked with creating guidelines for the same.