TVS Ntorq X MARVEL
TVS partnered with Marvel Comics, the legendary publisher behind iconic superheroes, to unveil three new exciting superhero-themed variants of the Ntorq scooter. To advertise this Super Squad Edition, we created four Key Visuals inspired by the Marvel superhero films and posters.
Creative Brief:
Introduce the TVS Ntorq 125 SuperSquad Edition, inspired by Marvel superheroes, combining smart technology with an epic riding experience.
Target Audience:
Gen Z consumers, young urban riders who are Marvel enthusiasts & who crave a performance scooter that reflects their personality: bold, stylish, and tech-savvy.
Key Message:
Ride like a superhero—TVS Ntorq 125 SuperSquad Edition lets you embody your favorite Marvel characters with cutting-edge features and striking designs.
Tone of Voice:
Energetic, youthful, and adventurous. Bold and aspirational language, capturing the confidence and power of Marvel superheroes and the thrill of riding.
Key Visuals for main campaign:
Brochure:
To further extend the campaign, TVS tied up with a few influencers, cosplaying in their favourite superhero costumes to run creatives on digital. Their idea was to show how the Ntorq was a superhero extension of the self.
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